Fashion Center
Fashion Center is a well-known brand from Belarus, and we have been cooperating with it for several years with pleasure.
Our work began when the manager of the company contacted us with a request to rebrand the shopping center. Indeed, the concept of a fashion house at that time was already somewhat outdated. Our task was to reformat the shopping center, while retaining the main idea and showing the basic values of the brand. This work was not difficult from a technical position. The fact is that the Fashion Center owned the building in which the sales areas were situated. Therefore, we could completely modify the space, considering the needs of our client.
We studied the portrait of the client and his behavior in the mall, and the marketing approach of the Fashion Center. We also discussed with our client how to arrange the equipment, where it is better to place the cash register, and so on. To improve sales in the Fashion Center, we have developed several product placement strategies. Using them, the client could focus on a new collection or sale.
That is, we consider:
- ergonomics;
- functionality;
- typical customer behavior.
We developed the concept and began to create a design.
The design was based on the brand colors of the Fashion Center: black, white and gold.
You may notice that the space itself is unusual: on the one hand it is elongated like a rectangle, on the other hand it is divided into many small parts. There are also large panoramic windows in the building: they let in light, but create a feeling of discomfort for the customer who is going to try on clothes. Our task was to keep the feeling of spaciousness and add coziness. That’s why we used a lot of white because it’s a fresh and light color. There is also a lot of black, “graphic” color. And there is not much gold color, as in the logo, it is needed for accents.
We worked a lot with light and made the most of its possibilities. Light (from windows and lamps) visually expanded the space. It also focused the attention of the buyer on the clothes. We also made good lighting in the fitting room area. And the fitting rooms themselves were made spacious and comfortable. According to our idea, the buyer can try on clothes, take pictures, and look at himself or herself from all sides.
So you can see, the interior is spacious and elegant. It matches the brand colors of the Fashion Center. We are glad that the client appreciated this interior and thank the Fashion Center for constant cooperation.
